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8 July 2026

The Project Café Goa: the villa where the art fights back

In sleepy Aldona, a 150-year-old Portuguese villa is now an art-first boutique hotel where the paintings, the plates and even the furniture are for sale.

The Project Café Goa

Most people land in Goa and bolt for the beach strip. Aldona does not do strips. It is an inland village in North Goa, all heritage homes and heavy greenery, the kind of place the hotel's own website describes as somewhere "time slows down and nature takes the lead". At its centre sits a 150-year-old Portuguese villa that The Project Café has turned into what it cheerfully calls an "art riot lifestyle boutique hotel". Riot is pushing it. But it is certainly not a quiet whitewashed heritage stay either.

The backstory helps. The Project Café started in Ahmedabad in 2015, in a pre-independence art deco bungalow, as an art studio and café rolled into one. The Goa villa is where the idea grew a bed. Or seven of them: the hotel counts six bedrooms and one heritage suite in one breath and eight large bedrooms in another, so numbers are clearly not the point here, each done differently on purpose.

The film

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The pool at the Goa villa: turquoise water, yellow-striped sun loungers with rolled towels, green scalloped parasols, giant elephant-ear plants and the white two-storey villa with By enquiry
Goa · Art-led boutique hotel

The Project Café Goa

In Aldona, inland North Goa, The Project Café has turned a 150-year-old Portuguese villa into an art-first boutique hotel with a pool, gallery, art bar and shop. Rooms are named after Goan places, and and, the hotel says outright, what catches your eye can be bought and taken home.

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Stays featured in the Journal are part of the Indiaesque collection. All information believed correct as of 8 July 2026. Errors and omissions excepted.

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